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Masterchef Greenery Logo

Masterchef Logo Green Wall on TV

Artificial Green Wall Logo Design

Vistafolia serves up new branding for MasterChef. Based on the original, British television series launched in 1990, MasterChef is a long-running TV show which invites members of the public to leave their home kitchens to pit their cooking skills against other culinary hopefuls.

Fun and moreish, the show is now in its 10th series and is an enduring favorite among foodies as it airs in more than 35 countries worldwide. Recently, the producers of the long-established program decided that the set and the branding were due for an update and they looked to Vistafolia to do just that.

No strangers to the world of television, our crew were nonetheless delighted to be invited to ‘soup up’ the MasterChef set – and set about the project with enthusiasm.

Solution

The existing MasterChef set consisted of modern dining tables and chairs set against a wooden, geometric patterned backdrop. The set also featured a stage for the presenter, behind which was wood panelling and, the famous red neon, circular MasterChef logo. Taking inspiration from the warmth and coziness of cooking and camaraderie, the Vistafolia artificial wall team began by installing our signature panels to the space behind the somewhat start, geometric patterned wall. The different lengths of foliage from the Vistafolia panels create a realistic and seamless wall which added interest and depth to the modern space.

Next, the team set their sights on the MasterChef logo itself. Having decided that the stark red neon against a dark background made the logo look a little dated, the Vistafolia crew removed the backing of the log in order to place a mini Vistafolia garden behind the glowing red ‘M’ symbol. The finished effect was that of an exciting but homey logo which would still be instantly recognized by viewers.

Delivering style and good taste. The producers of the show were pleasantly surprised at just how fast and fuss-free the process of installing the greenery was and, were particularly impressed with the fact that the foliage requires almost zero maintenance. Also important was the fact that the high quality foliage is completely fire resistant and will not be harmed by the bright studio lighting as live vegetation would.

In television, its incredibly important that a show remain fresh and interesting and, so, it was of great interest to MasterChef that the Vistafolia foliage can be quickly and easily updated at any time by simply adding color boxes to the original design.

Led by Founder, Paul Adler, Vistafolia specializes in realistic, high quality, recyclable green walls for business and domestic use. Employing traditional horticultural techniques, each Vistafolia panel is handmade for a natural and beautiful look, every time.

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WHY USE AN ARTIFICIAL GREEN WALL OVER LIVING PLANTS?

Unlike living plants, an artificial Vistafolia green wall thrives throughout varying weather and temperatures and without natural light. Where real plants would quickly wilt, a Vistafolia green wall continues to flourish, looking attractive all year.

Unlike living plants, an artificial green wall from Vistafolia is:

  • Fire retardant and tested to the highest standards
  • Easy to install
  • Low maintenance and low overhead cost
  • Much lighter weight, so suitable for weaker fence panels

WHY CHOOSE VISTAFOLIA OVER OTHERS?

Unlike other competitors on the market, Vistafolia is tested to the highest standards and provides the longest guarantee on the market. We also provide a full service, from consultation, design and research to aftersales care and customer satisfaction.

Vistafolia provides a full service:

  • Unique three panel solution, eliminating boring repeating walls
  • Customization for seasonality or color theme with our color and texture boxes
  • Market leading UV ratings and freeze/thaw testing
  • Constant research into new ways to increase sustainability in green walls

Why Choose Vistafolia?

Close up of White-Flowers within artificial green wall
3-PANEL SOLUTION

Our 3-panel solution combines our A, B and C panels for randomised foliage placement. This means there’s no repetitive patterns.

beautiful realistic plant wall in office
NO JOIN LINES OR SQUARES

Our panels seamlessly interconnect, and due to the varying patterns and compact planting, you will never see visible join lines or squares.

Vistafolia garden artificial green wall
RICH COLORS & TONES

We pride ourselves on our hyper-detailed artificial foliage. Each of our panels are packed with lush greenery and splashes of vibrant colors (if you wish).

Close up of artificial plant wall with lavender plants
DIFFERENT VARIETIES & TEXTURES

To ensure a rich tapestry of texture, there are 72 lush plants per panel and 16 different varieties of plant included – all varying in height.

Sustainable Green Walls

Through our internal research and innovation, our artificial green wall panels can be recycled and re-purposed for a different means, making Vistafolia the only artificial plant wall supplier with the knowledge and ability to do this.

Combined with the research towards sustainable artificial foliage, Vistafolia is aiming to develop a sustainable product at all stages of its life cycle. Making our faux living wall the only choice for those who are looking for a more environmentally friendly product. You can find out more about our quest to create a more sustainable product here.

sustainable foliage
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