Human beings have an innate need for affiliation with other living things – this fundamental drive is something that is increasingly influencing store trends where retailers are looking for simple ways to boost sales and increase customer satisfaction. Being close to natural elements has a calming and grounding effect on humans, whether those elements are artificial or not. As a result, the use of artificial plants in retail spaces is popular, as brands look for ways to improve the shopping experience, build brand loyalty and help get customers in the frame of mind to buy.
This question used to be a no brainer – real plants always won. However, gone are the days when an artificial plant looked plastic and had very little lusciousness or believability to it at all. Today, artificial plants are often so real that you have to touch them to work out whether they’re alive – and even then it can still be difficult to tell. If you’re currently looking at real and artificial plants then these are some of the reasons why we think artificial is always better.
Getting more customers through the doors is a key component of growth strategy for any restaurant today. Particularly given the current complications created by COVID-19 it’s more important than ever before to make your restaurant somewhere that customers want to be. Plants can have a much more important role to play in this than you might think – if you’re looking to distinguish your business from the competition right now then integrating more greenery and flowers could be a great move.